How Instagram Has Changed The Whole Dynamics Of Advertisements?
According to shopify.com Advertising means “Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.” This definition defines the term really well and not more than a decade ago we all were familiar with the traditional way of advertising print media, TV, magazines and celebrities endorsing on TV and movies, we were used to that and that was the way it was until the hurricane called social media took over the globe and ravished the whole advertising world.
Previous era ads were only about self boasting and some random girl posing for the product where the presence of a girl is in relation with the product. Social media has changed all this and now the power of watching and not watching has shifted to the user. Now the audience can’t be forced to watch a commercial and can’t be fooled with false narrative to the commercial. Times have changed and so is the taste and preference of the audience. Internet has in away enlightened the users and they cannot be fooled into something now. Social media is now a major player in the advertisement world, specially facebook and instagram these two social media giants have changed the whole dynamics of the play.
Instagram is the new destination for audience choices
Do you know Beyonce who has more than 117 million followers’ charges more than 1 million for one instagram post and likes wise all the top celebrities are reaping millions from the sponsorship income. Forget about celebrities normal ordinary individuals who only became famous on instagram and had gained followers and likes in instagram are paid good hefty amount by the advertisers of their particular niche. So the advertisement has reached at micro level, where not only the top players but the small niche based businesses are ready to pay good amount to the niche influencers on instagram. There are many reasons for this sudden pouring of money in Instagram:
Instagram has become the style capital of the world:
Today the fashion is defined through social media acceptance. Style is created and capitalized in social media. People look forward to the new trends through the instagram celebrities and fashion influencers. No other media has more impact on the fashion than Instagram. All the major fashion houses like versace, Gucci, louis vuitton etc are on instagram are a promoting their brands aggressively because they know the future is here in Instagram.
Instagram has become the hobby capital:
Like fashion instagram has also turned out liked place for people with different hobbies in life. There are groups and influencers for fitness, cooking, traveling, adventure, biking you name it and there is a group functioning in Instagram. So every commercial organization of business that is related to the particular niche is investing heavily on these groups and influencers to promote their products, now these influencers are not any celebrities, movie stars or sports persons but are people who are good at that particular niche and have tons of followers and likes and that makes the whole difference.
Instagram has become the business capital:
Instagram has so much potential that each and every major as well as small player in the business world is associated with the application in one way or the other. Everyone knows the depth and revenue that can be created form this still infant medium. People are addicted to instagram and this is the reason millions and billions of sales in the form of leads is generated thorough Instagram. There is more than 15 million business registered in instagram this data alone is the proof stating the potential of instagram business. In 2017 the instagram ad revenue stood at a staggering 3.64 billion $, by 2018 end it is estimated to cross 6.84 billion $. There is no stopping this raging bull.
Instagram has become the global shopping mall:
The truth of the matter is Instagram has become a global shopping destination. It is said that 80% of the users in instagram follow one brand or the other on this application. This accounts to roughly 800 million user count which can put any traditional business model to shame. People from all walks of life are surfing instagram looking for their product of need. They take reference from the instagram page of their choice and decide accordingly. Influencers come handy in this and their followers take them very seriously and tend to copy what they do and wear. Thus instagram has become like a global mall where 1 billion people come to window shop every second all time round.
Instagram hold the key to future of the advertisement world:
Instagram with its 1 billion strong user presence is truly the most potential and growing market for every business, it is not specific to any niche; here each and every company has a say and chance. This craze of instagram has just started and there are mile to reach and 6 billion more users to add to this juggernaut. So the future belongs to Instagram. Everyone even remotely related to the business is connected to instagram in one way or the other as they see the future potential of this application. Advertisement world has also started to shift its focus on the social media specially Instagram, and there is no denying the fact that the new era belongs to instagram.
So we can rightly say that advertisement is going to change and is changing. The future is online and especially social media. Instagram being a leading player in this field would continue to dominate this space and hence the advertisement industry would be heavily investing on this platform. It is the right time to be instagram influencer and dip in the money and fame it has to offer, so increase your followers and increase your likes and be winner in the future.